Creating a visual identity

Scratchfab

DESCRIPTION
‍

Scratch Fab is a new YouTube channel that offers vlogs about do-it-yourself projects, fabrication, and building things from scratch. Tom Stonebreaker, the channel's creator, hopes to turn his channel into a full-time business by making money from YouTube merchandising and monetization.

Tom wanted a logo, but I told him that in order to achieve his objectives, he would want a complete graphic identity to represent his business and lend authority to his content in order to draw attention.

‍
ROLE

Researching

Designing

Sketching

Presenting

Delivering
‍

Working with Tom was an intensive back and forth conversation between what is needed and what his tastes are, both sides interested me but we had to find a common ground. The logo was realized within two different creative axes that were met at the end in remarkable cohesion. A simpler one and more illustrated / complex other.

Results

The results of Scratch Fab's new look introduction were spectacular, doubling the number of views and comments on the uploaded video. He was able to sell the products through the website I made, scratchfab.myspreadshop.com, and even though his channel was just getting started, this branding gave it a polished yet entertaining touch that immediately connected with his target audience.

Tom Stonebreaker
Content creator, Mechanic, DIY enthousiast
‍
After being disappointed by another freelancer, working with Loïc was very refreshing. He was able to understand my goals and helped me reach them successfully. My channel is looking great now, and I feel better about its image.

More work

INTERVIEW SOPHIE VOUZELAUD
DEAF FRENCH PERSONNALITY

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

LE DOMAINE DU SOUVERAIN
LUXURY MEAT PRODUCER

Passive investor network
‍real estate company

Les fromagères de villequemoy
‍quality goat cheese factory

Brilliance
‍online retailer of diamonds and fine jewelry

Bring your vision to life

book AN Appointment

Loïc DUPUIS
BRAND DESIGNER & CREATIVE

Say Hey →Linkedin Resume