Creating a visual identity
ScratchFab
DESCRIPTION
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Scratch Fab is a new YouTube channel that offers vlogs about do-it-yourself projects, fabrication, and building things from scratch. Tom Stonebreaker, the channel's creator, hopes to turn his channel into a full-time business by making money from YouTube merchandising and monetization.

Tom wanted a logo, but I told him that in order to achieve his objectives, he would want a complete graphic identity to represent his business and lend authority to his content in order to draw attention.
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Researching

Designing

Sketching

Presenting

Delivering

The clients were looking for different logo propositions to choose from. After an analysis of the brief and design trends associated. I designed 8 different logos, which they all enjoyed. Finally, we decided to utilize the last one, showcasing a fork and a crown combination. Representing their values best.
Results

The results of Scratch Fab's new look introduction were spectacular, doubling the number of views and comments on the uploaded video. He was able to sell the products through the website I made, scratchfab.myspreadshop.com, and even though his channel was just getting started, this branding gave it a polished yet entertaining touch that immediately connected with his target audience.
Tom Stonebreaker
Content creator, Mechanic, DIY enthusiast
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After being disappointed by another freelancer, working with Loïc was very refreshing. He was able to understand my goals and helped me reach them successfully. My channel is looking great now, and I feel better about its image.

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Loïc DUPUIS
BRAND DESIGNER & CREATIVE
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